Carter Cast, a professor at Northwestern University's Kellogg School of Management and a venture partner at Pritzker Group Venture Capital, discusses his new book, The Right-And Wrong-Stuff: How Brilliant Careers Are Made and Unmade with Roger Hoschschild at The Book Stall. This event is part of our new Book Stall Talks Business series, where we host business leaders, economists, and movers and shakers who bring our readers ideas they can immediately apply to their own careers.
"Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had 20 years ago, which is why you should read it now. "-- Daniel H. Pink, author of Drive and To Sell Is Human.
Carter Cast is a lead mentor for TechStars Chicago, one of the country's leading technology start-up accelerators, and has been featured in "The Accelerators," a Wall Street Journal forum in which start-up mentors discuss strategies for and challenges of creating a new business. Cast's writings have appeared in the Wall Street Journal and New York Times. He has been a guest on shows on Bloomberg, CNN, CNBC and Fox. Prior to his academic and venture-capital career, Cast was the chief executive officer at Walmart.com. During his tenure, Walmart.com became the third-highest-volume e-commerce company, behind Amazon and eBay. Before his career at Walmart, Cast was an officer and part of the launch team for Blue Nile, Inc., the leading online diamond and jewelry retailer, now a publicly traded company. Prior to that, he was vice president of product marketing for Electronic Arts, launching products such as The Sims. Cast started his career at PepsiCo, where he derailed early on before recovering to become director of marketing in the Frito-Lay division.
Roger C. Hochschild is President and Chief Operating Officer of Discover. In this role, Mr. Hochschild is responsible for all of Discover’s operating functions, including marketing, credit risk management, cardmember services, consumer banking, corporate communications, payment services, and technology. Prior to assuming his current responsibilities at Discover, Mr. Hochschild was Chief Administrative and Strategic Officer of Morgan Stanley from 2001 to 2004. Prior to that, he was Chief Marketing Officer of Discover. Before joining Discover in 1998, Mr. Hochschild served as Senior Executive Vice President for MBNA America with responsibility for direct response marketing, product development and Internet strategy. His background also includes experience as a financial services strategy consultant for Booz-Allen & Hamilton. A native of San Francisco, Mr. Hochschild holds a bachelor’s degree in economics from Georgetown University and an MBA from the Tuck School of Business at Dartmouth College.
"Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective.